January 15, 2024 2 min read

FBOMB Trading Inc, a leading fashion apparel distributor, is thrilled to announce its exclusive partnership with CAT Workwear Redefined (CAT WWR) for distribution in Canada.

This strategic move aims to replicate the success of brands like Carhartt WIP in redefining workwear fashion, aligning with the growing trend of functional yet fashionable clothing.

"With CAT WWR, we're bringing a piece of history to the Canadian market, combined with modern European fashion and superior quality," said Garret Louie, Co-founder, FBOMB Trading Inc. "I love what brands like Carhartt WIP and Stan Ray EU have done in the European market by redefining how traditional workwear and fashion merge together. CAT WWR is already seeing success in global markets where some of our distribution colleagues have introduced the brand and we aim to do the same in Canada".

CAT WWR is the fashion apparel division of the 120-year-old Illinois based construction equipment company, Caterpillar. With their brand history firmly rooted, CAT WWR seeks to build upon their knowledge, quality, durability and innovation whilst delivering a product fit for everyday life. CAT WWR offers a diverse product range that blends authenticity with craftsmanship all made in Europe.

FBOMB Trading is confident that this exclusive distribution agreement will strengthen its position as a leading fashion apparel distributor in Canada. By adding CAT WWR to its portfolio, FBOMB Trading continues to diversify its product offerings and cater to the growing demand for unique and high-quality workwear options in Canada.

For more information on CAT WWR and Fbomb Trading's other brand partners, please visit their website at www.fbombtrading.com.

To obtain information on carrying CAT WWR in your store please contact the applicable territory representative below.

WESTERN CANADA / TERRITORIES

Cyrus Li – NLA Agency

cyrus@nlaagency.com

ONTARIO / QUEBEC / MARITIMES

Jon Genier – AJG Sales

jonh@agencejg.com

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